PLANNING FOR ARTIST SUCCESS IN 2021
2020 has been a hugely difficult year for emerging artists, with the live music industry severely affected by the global coronavirus pandemic. But there is hope for a brighter future. Even before live shows return, there are many ways you can propel your music career forwards.
BEACON is Future Yard’s response to this, offering hope to artists who are looking to continue building with their projects in 2021 and beyond. We’re teaming up with industry experts and inspiring artists – ones who have defied the odds and flourished despite COVID-19 – to create a bank of video resources for emerging artists who are planning for success in 2021.
BEACON started off of a day of ideas and solutions, which took place as a live streamed ‘digital conference’ in December 2020. It consisted of a number of video webinars, masterclasses, short artist chats and specific conversations that were designed to help you think about creative ways to grow your artist project after COVID. We sought out a group of artists and industry professionals who have led innovative campaigns to drive success in the midst of the COVID pinch.
There are some incredibly inspiring stories and strategies that came about despite the trying circumstances – and we hope you’ll be able to feel similarly inspired by these stories, and find ways of adapting these ideas in your own way.
All of the video sessions and assets from the day have been recorded, and you can watch them all back in our Future For Artists RESOURCES section. To access them, click on the link below; you will be asked to submit your email address, which will reveal access instructions and add you to our BEACON mailing list (a monthly newsletter rounding up additions to the resource bank, and other useful external artist resources).
We will be continuing to add to this bank of resources throughout the year, responding to the needs flagged up by the BEACON community of artists on our mailing list. As the music industry is constantly evolving – particularly so during this challenging time – we want to be able to react to new developments and help artists to chart their own path through the new-look industry.
Additionally, we will be adding in video recordings of the conversations we have done with artists for our Direct Input series. This will also be continuing in 2020, with monthly live webinar chats with artists and artist teams who have been achieving success in interesting ways. Each month we’ll be adding two more past conversations from the Direct Input series to the resources page, which include chats with Self Esteem, SOAK, Stealing Sheep, Harkin and the teams behind recent successes from Idles, Everything Everything and Fontaines D.C..
List of videos for the first BEACON live event, on 5th December 2020.
MAIN STAGE CONVERSATIONS
Four hour-long conversations exploring the key areas to consider when planning for success.
AWAL’s Phil Loutsis on how to maximise your streaming potential
AWAL is the answer to the traditional record label, breaking artists such as Little Simz and Girl In Red around the globe. Phil Loutsis (VP, AWAL Community) joins us to discuss how artists can make the most of Spotify, Apple Music and maximise their streaming potential across the various platforms available today. The importance of understanding and amplifying your streaming revenues has been drawn into even sharper focus during COVID-19. Here is your opportunity to hear from the best in the business.
Warner Records UK’s A&R Manager Jamila Scott on how she’s discovering new music
The pandemic hasn’t stifled the music industry’s drive to discover new talent. But, how are A&Rs discovering new music during COVID-19? Warner Records UK’s A&R Manager Jamila Scott has worked with Duke Dumont and Years & Years, and hasn’t stopped searching for new talent throughout the pandemic. She joins us to discuss the places she’s been uncovering new artists this year when she can’t see acts live and sharing what emerging artists can do to hook her in further.
Leading digital agency Blackstar on building your online audience
Social media presents an opportunity to build a unique, direct and creative relationship with your audience like never before. Blackstar have been busy during lockdown, creating and delivering industry-leading social campaigns for artists such as Georgia, Everything Everything and Aurora. Holly Glanvill and Dylan Walsh join us to lift the lid on their innovative campaigns and share insight into how artists can engage and build their audience without live activity.
Bandcamp’s Aly Gillani on how to maximise its potential for your project
Bandcamp has been a saviour for so many independent artists this year. Since March, fans have bought more than $75 million worth of music and merch directly from artists and DIY labels. The pandemic has accelerated a move towards fans supporting artists direct and Bandcamp has been at the forefront in enabling this trend. Bandcamp’s EU Label and Artist Representative Aly Gillani joins us to share tips and ideas on how to utilise the platform to its full potential.
20-MINUTE BREAKOUTS – ARTISTS + INDUSTRY
These shorter 20-minute breakouts cover a number of areas, and allow you to pick’n’mix the areas you’d like to focus on. They consist of a series of ‘How-To’ sessions with industry experts; and stories from emerging artists who’ve flourished during lockdown.
INDUSTRY ‘HOW-TO’ SESSIONS
Robin Murray (Editor, Clash Magazine) on approaching and succeeding with the music press.
Dan Carson (THEY DO. PR) on when and why you may (or may not) need a PR to work your next release.
Ben Lewis (Head of Music, Awesome Merch) on developing a creative and profitable merch offer.