Archives: Artists | Future Yard

FUTURE YARD FOR ARTISTS

We believe that music venues are the maternity wards of music cultures. They are the ideal environments for artists to grow and learn alongside their peers. Future Yard will be at the heart of the new artist empowerment revolution by creating development opportunities for musicians within the building. This starts with our series of free artist webinars.

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DIRECT INPUT

DIRECT INPUT

FREE, FORTNIGHTLY LIVE WEBINARS

Direct Input is a Future Yard webinar series which looks to lift the lid on the techniques and tactics utilised by the teams behind a range of today’s successful artists. From right across the spectrum, we get the inside track from the people at the heart of shaping campaigns and releases, and speak to the artists about the work that goes in behind the scenes to build and realise their artistic visions. We will track that artist’s journey – from day 1 to now – discussing the key moments and decisions that shaped their development.

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DIRECT INPUT #5 WITH PETER MCGAUGHRIN

Artist manager Peter McGaughrin (Django Django, Nilüfer Yanya) joins us for our fifth instalment of Direct Inout, as we look at the relationship between artist and manager, specifically at how a manager can be seen as a co-collaborator who is invested in helping the artist to realise their vision. Peter has worked with Manchester-based art rock powerhouses Everything Everything from early on, first as an A&R (he made the band his first signing as an A&R when at Geffen/Universal), and then as a manager.
With a band as idiosyncratic as Everything Everything, many would think that a major label environment would hold them back from exploring their creative capacity for fear their music won’t connect with a large audience, but their catalogue tells a different story. Everything Everything push boundaries and are welcomed in to the mainstream. The people that surround them are an important factor in this, supporting their vision and helping them take it to wide audiences, particularly now they are releasing on their own independent imprint (through AWAL).

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DIRECT INPUT #1 WITH ALAN DUGGAN

We launched our live webinar conversation with a conversation with Alan Duggan, guitarist with Dublin four-piece Girl Band. Girl Band burst onto the scene in 2015 with their debut album Holding Hands With Jamie, following up their critically acclaimed debut album with The Talkies, released in 2019.
Alan Duggan manages and tour manages Girl Band, helping the group to navigate a record deal (Rough Trade Records, globally), a publishing deal (Domino Publishing, globally) and work with two booking agencies: ATC Live (UK/Europe) and WME Entertainment (North, Central and South America). All of Girl Band write and produce their output, ensuring they retain full creative control of the project.
They are very thoughtful, creative and particular about what they put out into the world, guiding every aspect of being a successful recording and touring outfit. They do things in their own way and Alan spoke to us about how they chose to work with people who support and elevate their vision.

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DIRECT INPUT #2 WITH KATIE HARKIN

Katie Harkin joined us for our second live Direct Input webinar. Over the course of a decade and a half, Katie Harkin has trodden an individual path in a varied music career. She has been touring since her teens and is a lifelong collaborator. In addition to her own band she formed as a teen (Sky Larkin), Katie has been a touring member of Sleater-Kinney, Wild Beasts, Flock Of Dimes, Kurt Vile and Courtney Barnett.
But it’s not just this impressive resumé that we talked to her about. Katie has now launched an artist project, Harkin, releasing her self-titled debut album in April 2020; a record released at the height of lockdown that saw one of the most prolific collaborators of her generation finally step into the singular. In the conversation, we delved into the independence of this release, and discovered how Katie’s past experiences helped shape the decisions she has made for her own project.

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DIRECT INPUT #3 WITH EMMA SNOOK (PARTISAN RECORDS)

Emma Snook, international product manager at Partisan Records, joined us for the third live webinar conversation in this Direct Input series. Emma’s role in working with Dublin-based post-punk outfit Fontaines D.C. was at the heart of our conversation, looking at how a product manager works closely alongside an artist to develop wide-reaching campaigns that propel albums from concepts to charting releases.
The five members of Fontaines D.C. met in Dublin while attending music college, bonding over a shared love of poetry. They signed to indie label Partisan Records in 2018, going on to release two fearless albums that defined a generation: 2019’s Mercury-nominated Dogrel, and its follow-up A Hero’s Death, released in July 2020. For a group who achieved rapid and widespread acclaim off the back of incendiary live shows in support of the fearless Dogrel, the revised campaign strategy around their second album presented a challenge in a Covid-19 world. Emma Snook’s role in navigating the release of a much-anticipated second album from a band with such a ferocious live reputation during a global pandemic, with such success, was a delight to delve into.

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DIRECT INPUT @ FOCUS WALES WITH BECKY HAWLEY (STEALING SHEEP)

Becky Hawley is one third of Stealing Sheep, a group of all female musicians based in Liverpool. They have been together since 2010 and have released three albums via Heavenly Recordings, and have toured worldwide including a recent tour in Japan. Stealing Sheep are predominantly self-managed, self-produced and self-directed, devising live shows with bespoke lighting, dancers, inflatables, projections and other customised special effects.
The trio have worked on numerous commissions outside of their recording and live activity, including conceptual commissions, live scores and soundtracks. They have also been proactive with sync opportunities, working with Netflix and Sony Vista among others. One of their songs appeared on Greys Anatomy, which helped massively early in their career. We delved inside this portfolio-style career as part of an in-depth Q&A with Becky, which was part of Out Of FOCUS digital conference and showcase event.

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DIRECT INPUT #5 WITH REBECCA LUCY TAYLOR
Rebecca Lucy Taylor was our guest for the fourth webinar in the regular fortnightly Direct Input series, bringing us a fascinating on the artistic process from the inside. Rebecca spoke to us to about her career in music, with particular focus on her Self Esteem project and the breadth of creativity around it. Self Esteem also play a show at Future Yard on 2nd April 2021.
Self Esteem is a project which began with painting and prints and video alongside her day job, writing and performing as one half of Slow Club. Since her musical divergence from the band, Rebecca has revelled in unleashing a whole version of herself with no compromises, no reducing herself, no hesitating. In this edition we were able to dig in to Rebecca’s mindset as an artist operating independently within a team of empowered collaborators, and how she is able to produce such a clear vision for her project and successfully work with a team of fellow creatives to turn it into reality, from artwork, to photography, music videos to choreography.